The very best practice of SEO is what it takes to get to the top of search engines and, importantly, to stay there. Unlike Paid Search, this is marketing space that simply can’t be bought. SEO is driven by ever-changing search engine algorithms, from social influence to local search relevancy. This makes SEO both hugely competitive yet multi-faceted. It takes structure, discipline and a thorough understanding of both the SEO and social spheres to create an SEO strategy that truly delivers, over and over again.